The West Indies and India will battle in Test cricket matches which will unfold at Sabina Park from July 30 to August 3.
Marketing director for Cricket Jamaica, Mark Neita says there are plans to engage a younger demographic.
“The youth are the future of West Indies cricket and, with the recent success of the West Indies teams in the ODI male, female and Under-19 world tournaments, there is a renewed excitement surrounding our cricket. Most of the enthusiasm surrounds T20 and ODI, but if the West Indies do win in this series, I am sure that it will extend to Test cricket”, Neita explained.
He added: “After all, the great salaries that are being paid to cricketers extend also to Test cricket. Cricket is certainly a viable option for our youngsters.”
“A paying adult will be allowed to have two children under 12 years of age enter free, and adults over 65 years old will be allowed free into the park with proper ID. We are promoting this event as a family friendly event and we want all ages to attend,” Neita shared.
The official launch of the Test cricket series is set for July 21 at Sabina Park and, according to Neita, a media campaign has already commenced.
“The campaign actually starts now and will be using all media forms to promote the match of course — print media, radio, television, billboards, flyers and social media.”
In a bid to pump some Adrenalin and excitement into the matches, there will be daily ticket giveaways to matches via radio stations, television and social media.
The last time a test match was hosted in Jamaica was in June 2015 when the West Indies took on Australia in a Two Match test series.